Tag Archive: Facebook

Betty White appeared on SNL as a  result of an unprecedented Facebook campaign to have the Golden Girls star host the show. A more noteworthy skit from her appearance was White playing “Florence Dusty” on “Delicious Dish”. The Delicious Dish was a recurring comedy sketch from the Saturday Night Live television comedy series. A parody of public radio shows, the skit features Margaret-Jo McCullen (Ana Gasteyer) and Teri Rialto (Molly Shannon) as bland radio personalities who discuss numerous food and cooking ideas on National Public Radio. Betty White added her timeless humor to this classic sketch…Take a look!

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On August 1, 1981, at 12:01 a.m., MTV: Music Television launched this new form of media with the words “Ladies and gentlemen, rock and roll,” spoken by John Lack. This was appropriately followed by the first music video, “Video Killed the Radio Star” by The Buggles. That can easily be seen as the definitive change in how a large portion of society interacted with music…because viewing a music video is agreeably an interactive experience. The sights, the musical metaphors played out on screen causing the connection to the artist that much more visceral.

So it shall be with print media…

Those remotely familiar with the humble beginnings of Twitter would agree it was an “in like a lamb” scenario. What began as a “daylong brainstorming session” in 2006 that was held by board members of Odeo, a podcasting company, to break their collective creative slump, Twitter was born. The father of the fledgling “Twitter” is 33 year old Jack Dorsey, an American  software architect and businessperson, had introduced the idea of an individual using an SMS service to communicate with a small group.

Speaking on the inception of “Twitter”, Dorsey says:

The working name was just “Status” for a while. It actually didn’t have a name. We were trying to name it, and mobile was a big aspect of the product early on … We liked the SMS aspect, and how you could update from anywhere and receive from anywhere.

We wanted to capture that in the name—we wanted to capture that feeling: the physical sensation that you’re buzzing your friend’s pocket. It’s like buzzing all over the world. So we did a bunch of name-storming, and we came up with the word “twitch,” because the phone kind of vibrates when it moves. But “twitch” is not a good product name because it doesn’t bring up the right imagery. So we looked in the dictionary for words around it, and we came across the word “twitter,” and it was just perfect. The definition was “a short burst of inconsequential information,” and “chirps from birds.” And that’s exactly what the product was.

According to the most recent figures released, Twitter has 105 million registered users — and counting! So while “Twitter” entered the media scene like a lamb, it has become a lion with no signs of exiting. Twitter is used by everyone from the arbitrary youth as a conversational tool to major brands for advertising and news agencies as a means of immediately distributing breaking stories.

I personally am not a huge fan of raw statistics but Mashable.com recently rolled out some that are too compelling to overlook. Based on a sample of 2,259 adults, of those who find news online 75% get it either forwarded through e-mail or posts on social networking sites, and half of them (52%) forward the news through those means.

According to the report, 59% of those surveyed get news from a combination of online and offline sources. 7% are getting information from a single media platform and 46% of Americans claim they get news from four to six media platforms on a typical day. When you drill it down even more:

  • 78% of Americans say they get news from a local TV station
  • 61% of users get news online
  • 17% (yes, that few) claim they read news in a national newspaper such as The New York Times or USA Today

These numbers are in constant flux because the more advances made in means of online delivery fewer and fewer people actually defer to physical print media.

So how does Twitter fit into all of this? With many news agencies dictating that it’s journalists must utilize social media platforms such as Twitter. For example, Peter Horrocks, the new director of BBC Global, has informed all of the BBC news journalists to use social media as a primary source of information. Horrocks said it was important for editorial staff to make better use of social media and become more collaborative in producing stories.

In Ariel, the weekly in-house staff newspaper for the BBC, Horrocks said:

This isn’t just a kind of fad from someone who’s an enthusiast of technology. I’m afraid you’re not doing your job if you can’t do those things. It’s not discretionary.

In Reuters’ “Handbook of Journalism”, there is a section on “Reporting from the Internet and using social media” that includes the do’s and don’ts of Twitter use. For example:

There are several ways in which Reuters News journalists are using Twitter to micro-blog as part of their professional duties:

  • Specialist journalists use Twitter to share articles and build up a following (see twitter.com/reutersBenHir and twitter.com/bobbymacReports)
  • Online Editorial staff and bloggers use Twitter to distribute news and solicit reader comment (see twitter.com/mediafile, twitter.com/Reuters_FluNews and twitter.com/reuters_co_uk)
  • Reuters journalists are using Twitter during live events such as Davos and to solicit questions for newsmaker interviews

With every major news agency utilizing new media to disseminate breaking news, continuing stories, and every inconsequential piece of information imaginable what will happen to those agencies who opt out of using platforms like Twitter or Facebook…Well, I’ll let Trevor Horn explain it in song.

You don’t have to use Twitter to know what it is. You may not necessarily understand how it works, but to at least have a basic knowledge of it’s function. In January 2010 nearly 75,000,000 people worldwide visited Twitter.com. These numbers, per comScore account for 1,100% growth in a year. In other words multiplying yourself eleven times in twelve months; I would consider that expansive growth.

The United States makes up one-third of the Twitter user base at around 23,500,000 visitors. These numbers are for those individuals visiting and making use of Twitter.com alone. When you add in all the tweets from the various clients there are about 50 million tweets sent a day.

How does this relate to business one might ask. My focus, being that I generally write on nightlife and entertainment, is on bars, clubs and restaurants. If your establishment does not have a Twitter account…GET ONE! That’s the first step, which it seems a good number of establishments do. Once you have your account set up, use it; tweet daily and tweet often. Many businesses have a dedicated person employed simply to handle their Twitter account/Facebook page(s). This is free advertising and the name of the game is brand recognition.

As a nightlife establishment, getting your events, specials, etc out to your key demographic is paramount. Plus, out of town visitors will access the feed also and will drive your numbers. A key aspect to this equation is employ an individual who is not only familiar with social media but knows all the tricks to utilizing it. Twitter, Facebook, Foursquare are the tools that can be mastered to bring the bodies and help make an establishment more successful (plus they are all free).

If I told you a video of a group of drunk, backwoods, good ol’ boys shooting to death a flat screen television gained more than 350,000 views on YouTube you would probably think I was crazy. Unfortunately, it’s the truth!

The story of the video is fairly straightforward…Man bets Facebook friends if the Saints beat the Redskins then Facebook friends could turn up and and exact their rewards on his TV. The Saints prevailed in overtime and as quickly as you can say “Yee Haw” the friends arrived with guns (and a considerable amount of beer) in hand then the whole execution was uploaded to YouTube.

So here it is…

News from mediapost.com:

In late October, Facebook CEO Mark Zuckerberg and the head of Facebook Platform, Ethan Beard, provided insight into the future of the platform in the company’s inaugural road map address.

Overlooked by almost every marketer, media company and agency were major changes Facebook announced to current pages, used by businesses and organizations worldwide as their primary Facebook presence. The changes significantly affect how brands can leverage Facebook and will break many brands’ Facebook Pages if they do not make significant changes.

While Facebook has not committed to a definitive launch date for these changes, the Facebook developer site provides a rough date of “late 2009 / early 2010” for the changes to go live. I’ve heard that a mid to late January 2010 launch is most likely.

The Boxes Tab and Applications
The most important change to Facebook Pages will be the treatment of how custom content is integrated into brand Pages. Posting content on the Wall of Facebook Pages is a great way to spread a brand message by allowing Fans and others to comment, like and share the content. But many companies need to go further to set up a brand presence and add custom content to the Page to highlight promotions, applications, links and more.

There are currently two ways to integrate this custom content and functionality. The first, and easiest, is through the use of Boxes, which appear on the left-side of the Facebook Page Wall tab and in the Boxes tabs. Under the new design, Boxes and the Boxes tab will be removed and any current content offered in them will disappear immediately upon the new Pages launch.

For example, Michael Jackson and Red Bull’s Facebook Pages below have Boxes tabs with a series of promotions and custom content boxes that will go away in the new design.

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